Shorewest, Realtors Activates Enhanced i-Phone Application Helping Buyers Search for Homes

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Shorewest, REALTORS announced the launch of its enhanced iLocate technology to help buyers looking for a home. iLocate is a GPS-like technology that allows buyers to search for available properties using their iPhones or iPod Touch.

With iLocate, buyers can quickly find real estate listings by price or distance near their current location or enter an address. The results include distance from their search location, price, beds and baths. The user can then review a property detail sheet and visit the same property on to view additional media, including photos.
The enhanced technology provides additional ways buyers can search for properties for sale. In addition to the map search, users can search by price range in a particular city, or by entering a street name or Multiple Listing Service (MLS) number or Shorewest Property Identification Number (PIN).

Shorewest’s iLocate application also lets buyers search for listings that are open for inspection. It can also search for a Shorewest sales associate by office or name. Once a consumer finds a property they’re interested in, they can see more photos of the listing or go to the webpage of the listing on for more details.

“We continue to look for ways to make property searches easier for our consumers,” says Joseph A. Horning, president of Shorewest, Realtors®. “Now, people with iPhones have a much easier way to search for homes based on the criteria they looking for.”

iPhone and iPod Touch users can simply download the Free Shorewest iLocate application from Apple.

Through 63 years and three generations of leadership, Shorewest has served the housing needs of southern Wisconsin. From the vision of one man to the power of 1,400, Shorewest has grown to include 26 sales offices and a family of in-house relocation, mortgage, title and insurance services.

Shorewest, Realtors(r) is Wisconsin’s largest home seller, a position it’s held since 1951. Shorewest currently controls more than 27% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS.

With innovative services such as its 24-hour Shorewest TV channel (available on over-the-air channel 58.4, Time Warner Cable digital channel 984, as well as Charter digital 966 (Charter OnDemand channels 1 and 999 in Rock County only), Home Services coordinators, user-friendly bilingual hotline and comprehensive internet site, Shorewest leads in using technology to ensure customer satisfaction. Shorewest, Realtors(r) also specializes in marketing fine homes. As a member of the Leading Real Estate Companies of the World(tm), it is a part of Luxury Portfolio, which features the most comprehensive view of luxury-tier properties on the Internet.

Categories: Real Estate News

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